Blair Ethington

Blair Ethington

Blair is a visionary product leader who has transformed how hundreds of millions of people and businesses engage with technology, spanning both consumer and enterprise products at global companies including Meta, Walmart/Sam’s Club, and high-growth startups. She has led Fortune 50 organizations through digital transformation and scaled startups to profitable exits, always combining a data-driven mindset with a deep commitment to delighting customers.

As VP of Buyer, Live & Community at eBay, Blair is redefining the future of commerce—pioneering Live Shopping to drive growth and retention, shaping eBay’s AI strategy to deliver hyper-personalized yet authentic experiences, and fostering a sense of trust and connection in one of the world’s largest online communities.

A graduate of Duke University, Blair is a sought-after voice on digital transformation, leadership, and the evolving role of AI in shaping consumer experiences. She has lectured at Kellogg and spoken at various conferences such as South by Southwest, Women’s Wear Daily and others. Outside of work, Blair finds inspiration adventuring with her husband and three kids, bringing the same curiosity and drive for exploration into both her personal and professional life.