Sun Choe is the Global Brand President at Vans, where she leads the brand’s vision and strategy with passion and purpose. She joined Vans in 2024 after six impactful years as Chief Product Officer at lululemon and two years as SVP of Merchandising.
Before that, Sun brought her expertise to roles at Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s, and Gap. She’s deeply committed to fostering racial equity and uplifting underrepresented voices, a dedication recognized by her induction into the A100 Hall of Fame by Gold House, celebrating Asian Pacific leaders who make a meaningful difference in culture and society. Outside of work, Sun serves on the Board of Directors for Silver Oak Winery, blending her leadership with a love for community and connection.
Before that, Sun brought her expertise to roles at Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s, and Gap. She’s deeply committed to fostering racial equity and uplifting underrepresented voices, a dedication recognized by her induction into the A100 Hall of Fame by Gold House, celebrating Asian Pacific leaders who make a meaningful difference in culture and society. Outside of work, Sun serves on the Board of Directors for Silver Oak Winery, blending her leadership with a love for community and connection.
