Date
Wednesday, September 17, 2025
Time
2:00 PM - 2:40 PM
Name
Beyond the Shiny Object: Building Enterprise GenAI That Sticks
Description

Generative AI demos are flashy, but building enterprise-grade AI products that truly stick is much harder. In this joint session, Cassie and Mary (Adobe GenAI product leader) will show what it takes to move from quick prototypes to production-ready applications at scale.

They’ll walk through the evolving toolkit of the modern AI PM — from using GenAI for discovery, strategy, and prototyping, to mastering the enterprise challenges of context, inference, and AI agents. Along the way, you’ll see a live demo, hear candid lessons from the front lines, and leave with a clear picture of the skills and mindsets needed to succeed as an AI-enabled product leader.

Location Name
Expo Stage